Many online markets are dominated by firms offering services for “free”, in exchange for the tracking of personal data. There are niche services that offer more privacy in exchange for less performance or convenience. But they are not as popular. What is puzzling is that a considerable portion of users say they are concerned about their online privacy in surveys, pointing to a market gap. In this talk findings are presented from on-going interviews with entrepreneurs and developers building privacy-enhanced services. The interviews uncover some unique economic and engineering challenges. This will be followed with an open discussion on solutions.

https://citp.princeton.edu/event/asghari/ (external link)